Senin, 03 Juni 2013

[Q692.Ebook] Download PDF The Non-Designer's Type Book, 2nd Edition, by Robin Williams

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The Non-Designer's Type Book, 2nd Edition, by Robin Williams

The Non-Designer's Type Book, 2nd Edition, by Robin Williams



The Non-Designer's Type Book, 2nd Edition, by Robin Williams

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The Non-Designer's Type Book, 2nd Edition, by Robin Williams

Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In these pages, Robin defines the principles that govern type as well as the logic behind them so that you learn not just what looks best but why on your way to creating effective print and Web pages. Each short chapter in this thoroughly updated guide (which includes new coverage of typography in Adobe InDesign and Mac OS X) explores a different type secret or technique, including understanding legibility and readability; tailoring typeface to a particular project; mastering pull quotes and captions; working with spacing, punctuation marks, special characters, fonts, and justification; and more. The nonplatform- and nonsoftware-specific approach and Robin's lively, engaging style make this a must-have for any designer's bookshelf!

  • Sales Rank: #411969 in Books
  • Published on: 2005-10-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .50" w x 7.00" l, 1.25 pounds
  • Binding: Paperback
  • 240 pages

From Library Journal
Williams teaches electronic typography and has written some excellent books on digital design (e.g., The Non-Designer's Design Book, Peachpit, 1994). Anyone who has misplaced a font they just downloaded from a web site or who has witnessed the horrific use of type on many personal web sites knows how badly these books are needed. Clear explanations and good illustrations are the hallmarks of both volumes. There is little overlap, since one deals with managing the electronic fonts and the other with the uses of type. These gems are recommended for most collections.
Copyright 1998 Reed Business Information, Inc.

From the Back Cover
This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages.

Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters.

Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.

About the Author

Robin Williams is the author of dozens of best-selling and award-winning books, including Robin Williams Mac OS X Book, The Little Mac Book, The Non-Designer's Design Book, Robin Williams Design Workshop, and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced a generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Very thorough and useful
By tachi1
I have to begin by saying that I have absolutely no experience in design or artwork. I have taken on a project (not exactly voluntarily) which I would prefer doesn't look completely amateurish by the time I finish. I got this book to give me some sort of reference in something I know I'm way over my head on.

It covers everything that an amateur needs to know; it is fairly well indexed so I can locate it quickly; it doesn't go into unnecessary detail, just the to-the-point-basics. It is perfect for someone who doesn't have time to read the whole book and just needs to look up specific aspects of design as the need arises; it is not only well-written, but also well-illustrated. So far, everything I've needed is there.

Having said this, I think that someone who already knows the basics or has design experience might find the tone of the book a little bit arbitrary or pedantic. In questions of taste or style there has to be a little more leeway for personal preference than this book would indicate.

The author does have rather firm ideas of what is right and what is wrong and how things must be done. I tend to agree and do things his way because I don't know anything different and I desperately need strict guidelines since I don't have time to experiment or develop my own style.

People who know more than I about the subject might or might not agree with all he says. But I think everyone will find this book useful at least as a source of reference or a starting point.

30 of 31 people found the following review helpful.
The First Book to Buy for Anyone Entering the World of Type
By Stephen J. Coles
While the title suggests it's a weak primer for amateurs it is actually an excellent read for all those needing to review the basics of typography. Your work will look better and your confidence will improve after reading this book. Williams style is casual, often humorous, and always easily understood.
Too bad it's just a repackaging of Beyond the Mac is Not a Typewriter. I bought it cluelessly as there is no indication on the cover. A bit of a sales scam behind a generally good book.

5 of 5 people found the following review helpful.
Great Guide to help get your message into print.
By J. Colletti
I have been reading Robin Williams' books since "The Mac is Not a Typewriter" came out.

This author gives great, clear information that will help with the look of anything that you produce in print. (Or on the web)

If you aren't a designer, or aren't particularly artistic, like me, you will benefit from this book because she gives clear examples of how to catch the reader's eye, and gives examples of pitfalls to avoid.

There are also some who are a little too artistic for their own good. This book will help them avoid over-embellishing to the extent that their message doesn't get accross.

A good buy for anyone who has to communicate in print. It doesn't matter if it's ad copy, a report for the boss, or your book, web site or menu.

See all 27 customer reviews...

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